Having a unique and memorable brand helps you build awareness of your business and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets. Your brand is a welcome mat or a locked door to potential customers, and by building up your brand name in the online and offline arena you will potentially reach more clients and customers. There are many ways to increase your own brand awareness:
- Exhibit – Exhibiting can be expensive but it is also a great way to get in front of hundreds of people attending a conference or trade event. With expense in mind it is important to choose where you are exhibiting carefully so that you can reach your target audience.
- Experiential stunt – The aim of this is to create a bond between the consumer and the brand by showcasing the brand in a fun, memorable experience and if they are truly successful increase brand awareness. This can be expensive, with Red Bull providing some great examples in the past through its Formula 1 teams, BMX events most notable would be its Space Jump in October 2012.
